Eliminate hundreds of manual hours every month. Clean CRM architecture and agentic automations that scale your capacity without adding payroll.
30-min · No payment · Discovery only
Marjohn B. Robillo is a Revenue Operations Architect and technical automation expert based in the Philippines. He has architected 300+ CRM and revenue systems for agencies across the United States, Australia, Canada, and the UK, specializing in GoHighLevel, HubSpot, n8n workflow automation, and agentic Voice AI that eliminates manual admin and accelerates lead response times.
HighLevel
HubSpot
Make
Zapier
n8n
ClickUp
Claude
ChatGPTFrom Canadian enterprise franchises to high-volume US ad agencies, here are a few of the 300+ live systems and workflows I architected to run without breaking.
A real Sales Operations overhaul for a US-based client. Walk through how I diagnose broken systems, engineer reliable workflows, and structure data for leadership.
What you see above is a real system audit delivered in under 24 hours. I don't just build workflows; I diagnose the logic, identify the revenue leaks, and structure the data so leadership can actually make decisions. If you want to understand how I will approach your infrastructure, this is exactly how I think.
Most architects stop at systems. I build the automation, then engineer the friction-to-value conversion that makes it actually move revenue. That combination is rare, and it's why the systems below don't just run, they return.
These aren't concept mockups. These are active, high-volume production platforms, partner ecosystems, and academies I engineered and architected from the ground up. Click any system to inspect the live build.
5 live ecosystems · built and operated in production
These aren't clients I handed a CRM to. These are live ventures where I co-architected the front-end, the back-end ops engine, and the go-to-market strategy alongside the founders. Three businesses, three operating partnerships.
Branded booking site + franchise-replacement storefront
CRM, AI lead capture, automated dispatch, marketing engine
Designed the zero-royalty franchise-replacement offer model + CA market positioning
Talent platform + VA Academy site
3,000-candidate academy infra, AI matching engine, workflow training
Built the global multi-region hiring model + vetting curriculum
Multi-channel funnels + automated review engine UIs
Speed-to-lead pipelines, review loops, asset-owned CRM
Co-architected the retainer-free ownership-first agency model
How I architect solutions for scale.
Complete revenue systems built inside the platform.
Autonomous Customer Engagement System
Fully automated AI agent that handles lead response, qualification, booking, and nurture inside the platform.
Paid Ads → AI Follow Up → Booking
End-to-end system that captures, nurtures, and converts leads from multiple channels automatically.
Smart Calendar & Pipeline Routing
Intelligent round-robin scheduling, multi-timezone calendars, automated pre-call nurture sequences, and no-show recovery logic.
End-to-End Retention & Expansion Pipeline
Complex multi-branch workflow architecture managing client onboarding, churn-risk scoring, contract renewals, and automated upsell triggers.
Real-Time NLP Lead Scoring & Sentiment
Live conversation analytics engine analyzing inbound calls and SMS, extracting intent signals, and updating CRM deals automatically.
C-Level Revenue & Operational Metrics
Unified revenue operations cockpit aggregating ad spend, conversion velocity, deal volume, and team performance in real time.
Revenue systems, workflow architecture & reporting.
Full Pipeline Nurture System
Automated sales workflows, lead scoring, and multi-stage nurture built natively in HubSpot.
Real-Time Reporting & Analytics
Custom dashboards, revenue forecasting, and executive reporting for data-driven growth.
Automated Client Journey & Asset Collection
End-to-end onboarding with task automation, asset collection, internal handoff, and client communication built on custom objects.
Department-Organized Custom Reports
Comprehensive library of custom reports organized by department and operational objective — Sales, Marketing, Customer Success, Revenue, and Forecasting for actionable intelligence.
Scalable Data Model & Custom Objects
Scalable data model supporting complex enterprise operations through custom objects and relationship mapping — Subscriptions, Projects, Assets, Renewals, and Payments as connected business objects.
Centralized Automation Governance
Centralized workflow management orchestrating dozens of interconnected automations across sales, marketing, finance, and support with real-time enrollment statistics and health monitoring.
Here is an example infrastructure map of a production system I built. Every node is a live integration. Every line is an event-driven trigger.
Webhooks
Triggers & Events
Ads
Traffic & Leads
Pipelines
Sales Process
Reporting
Analytics & Insights
Email/SMS
Nurture & Follow Up
Stripe
Payments & Billing
Twilio
Voice & SMS Infra
n8n
Automation Flows
Attribution
Track ROI
AI
Content & Intelligence
AI Agent
Autonomous Actions
GHL & Hubspot CRM
Master Orchestration Hub
Webhooks
Triggers & Events
Ads
Traffic & Leads
Pipelines
Sales Process
Reporting
Analytics & Insights
Email/SMS
Nurture & Follow Up
Stripe
Payments & Billing
Twilio
Voice & SMS Infra
n8n
Automation Flows
Attribution
Track ROI
AI
Content & Intelligence
AI Agent
Autonomous Actions
This is what a Revenue Engine looks like from the inside. Not just tools — orchestrated intelligence.
Every project below follows one design principle: connect the first touchpoint to the last dollar with the shortest, most intelligent path possible.
Lead response reduced from hours to seconds.
40% of qualified leads were going cold, lost to a 4-hour response window while competitors responded in minutes.
I designed and deployed a native AI Agent with a custom knowledge base and Twilio Voice AI, cutting response time from 4 hours to under 30 seconds.
Six workflow steps reduced to one trigger.
The sales team was spending 80% of their time on admin, not selling. Pipeline was inconsistent and deals were falling through the cracks.
I rebuilt the entire CRM architecture: custom pipelines, behavioral lead scoring, and automated pre-call briefings sent 15 minutes before every call.
Manual handoffs eliminated across the entire agency.
Working inside an active ads agency meant zero room for broken funnels or missed leads. Every paid lead needed instant capture, routing, and follow-up automatically.
I built the complete system behind their paid media engine: high-converting funnels, lead attribution, automated nurture, and multi-step onboarding pipelines.
Most specialists build systems only they can maintain. I build documented, structured, transferable systems because I came from environments where that was not optional.
Discipline, Grit & Results Built at the Core
Trained in real conditions and basic automation. Learned to operate under constraints, solve complex problems, and execute with precision. This mindset shaped how I build systems today.
Licensure, Professional Validation & Execution
Became a Licensed Professional. Advised, trained, and transitioned as a business owner. Built a deep understanding of practice, people, and systems at scale, not just theory.
Full-Time Revenue Engineer
Took the discipline of the uniform and the proving ground experience to build a systems-based business. I design revenue systems that run without me using automation, AI, and repeatable, scalable processes.
Public Administration
Professional Regulation Commission
Bali 2022
PRULife UK
Bureau of Corrections PH
System & Ops Architecture
“When you hire me, you're not just buying systems. You're buying certainty that they'll work on Day 1 and still work on Day 365.”Marjohn B. Robillo
Real businesses. Measurable outcomes. Systems that actually move revenue.
“Lead response went from hours to seconds. We booked 40% more demos in the first month because no lead went cold. Highest ROI hire this year.”
VP Operations, SaaS Company
“Added 10 people to our team without the overhead. The automation handles onboarding, follow-ups, and reactivation. Saved us $8K/month in admin salaries.”
COO, Digital Agency
“Solved bottlenecks our previous team said were impossible. Worth every penny.”
Founder, Coaching Business
“CRM is finally a revenue driver, not just a database. Our pipeline visibility went from zero to real-time dashboards. Closed-won rate up 23% in one quarter.”
Sales Director, Insurance Brokerage
“Systems that work on day 365 just as well as day 1. Total transparency.”
Agency Owner, Marketing Firm
“Decision velocity tripled. He is the architect behind our scaling from $200K to $600K monthly revenue. The systems he built still run without him.”
CEO, E-commerce Brand
I work with a small number of companies at a time to ensure I can deliver the depth of architectural thinking that produces real results. If your revenue system needs an upgrade, or if you're building one from scratch, let's talk.
Engagements typically begin within 2 weeks of first call.
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Deep-dive guides on CRM architecture, n8n orchestration, and agentic AI — the same frameworks I deploy for 300+ live client systems.
Architecting GoHighLevel for franchises and SaaS mode with sub-account snapshots, AI agents, and lifecycle automation.
Read the blueprintBuilding agentic Voice AI with Vapi that books appointments, qualifies leads, and escalates to humans only when needed.
Read the blueprintThe systems-thinking skill stack that separates a true CRM automation architect from a generalist virtual assistant.
Read the blueprintEverything founders usually want to know before we work together.
Marjohn B. Robillo is a Philippines-based Revenue Operations Architect and AI automation engineer who has architected 300+ CRM and revenue systems for agencies in the United States, Canada, Australia, and the UK, specializing in GoHighLevel, HubSpot, n8n orchestration, and agentic Voice AI.
A Revenue Operations Architect engineers the end-to-end systems that capture, qualify, route, and convert leads automatically. Marjohn designs CRM automation, n8n workflow orchestration, and Voice AI agents that reduce manual admin by up to 80% and accelerate lead response from hours to under 30 seconds.
Engagements are scoped per project. Marjohn works as a remote contractor for US, Canadian, Australian, and UK agencies, paid via low-fee cross-border transfers such as Wise. Book a free strategy call to receive a custom scope and retainer quote.
Marjohn specializes in GoHighLevel and HubSpot CRM architecture, n8n and Make workflow orchestration, Zapier integrations, agentic Voice AI with Vapi, Claude and OpenAI AI agents, webhooks, and custom API automation across multi-location franchise and SaaS deployments.
Depending on scope, a fully automated lead-to-cash revenue system can be architected and deployed within days to a few weeks, with 300+ live systems already running for clients across four countries.
